Just noticed something on the layout in those shots, a lot of screen space is used up saying 'beyond' everywhere as far as I can see for no reason.
The icon/pictures are telling you which section you are in so the text is really not needed and the space could mean more lines to album art, information or whatever.
Also what resolution will this support, looks quite high in those shots ?
<off topic>This is also something that I think could be improved in BTV itself - when you are viewing the programme guide there is almost a rows worth of screen space telling you that it is the beyond tv program guide. I think the screen full of information is enough to give that away

Might make a nice option.</off topic>