
08-23-2006, 07:25 AM
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Administrator
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Join Date: Jul 2000
Location: Houston, Texas USA
Posts: 1,628
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The Three Laws of Consumer Electronics
I caught this post by Michael Gartenberg (an analyst with Jupiter):
http://weblogs.jupiterresearch.com/a...es/016915.html
The full text:
Quote:
I've said this before but it's worth repeating. Let's call it Gartenberg's Three Laws of Consumer Electronics.
1. There's a world wide market of 50,000 for any device sold to enthusiasts and early adopters.
2. If Gartenberg sees a product at a demo and doesn't offer his credit card for purchase immediately, the product is doomed.
3. Even if Gartenberg does offer his credit card, the product may well still be doomed as Gartenberg is part of the 50,000 enthusisasts that will buy (almost) anything.
(If you're in the area, come on over some time and I'll show you my collection.)
Getting the first 50,000 is a milestone. Getting 500,000 and 5,000,000 is where it matters. Enthusiasts won't get you there but influencers will.
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What do you all think?
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