Not sure if you guys know about
http://www.systm.org but they are a bunch of guys from the former TechTV show "The Screen Savers". They did a show on MYTH TV for linux and at the end they asked for companies to contact them if you want them to sponser a show. I think it would GREAT to have them do a show on building a windows based HTPC system with your software. Have them to a show on building one of your moster boxes. It would be great press!